To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.
Content / Structure
Customer Acquistion and Retention
- Understanding customer's behaviour and segmentation for effective targeting
- Review and improve on existing marketing platform
Strategies for Building & Maintaing Customer Relationship
- Implement marketing & sales practices to capture customer lifetime value
- Interpersonal and communication skills for interaction with customers
Management Skills for Programmes and Budget
- Understand the return of investment needed to sustain customer acquisition and retention programmes
- Evaluate the effectiveness of the programmes and customer response
Assessment & Certificate
Participants with at least 75% attendance and successfully completed will receive a WSQ Statement of Attainment.
|Who Should Attend
|This course is essential for both supervisory and management staffs in the sales, service or marketing field, who are interested to stay connected and maintain a close relationship with the customers, hence a part of the retention strategy.
18 & 25 Sep 2017
Every Monday 9am – 6.30pm
*Terms and conditions apply.
Full Course Fee
Full Course Fee (w/ GST)
Nett Course Fee
7% GST on full course fee
Total Nett Course Fee Payable, including GST
|Additional funding if eligible under Enhanced Training Support for SMEs (ETSS)*
Total nett course fee payable, including GST, after additional funding from ETSS
|Additional funding if eligible under Mid-Career Enhanced Subsidy*
Total nett course fee payable, including GST, after additional funding from Mid-Career Enhanced Subsidy
|Additional funding if eligible under Workfare Training Support (WTS)*
Total nett course fee payable, including GST, after additional funding from WTS
Course fee can be made using SkillsFuture Credit.
For more information on the various funding, please click here.
Tel: 6334 1080
111 North Bridge road
Download Enrolment form
SCCIOB reserves the right to cancel or postpone the course, change the trainer and venue due to unforeseen circumstances.