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                                WSQ Service Excellence

Build a Branded Service Culture to

Create Your Competitive Advantage



This enlightening executive-level masterclass demonstrates how creating a culture of service excellence enables organisations to stand out from an increasingly competitive marketplace and builds brand loyalty.

Senior executives will appreciate the impact that branded service has on their organisation’s overall performance and harness the power of a branded service culture to raise organisational effectiveness.

Guest Speaker:


Luke Lim is the founder and CEO of A. S. Louken Group, a Singapore-based brand growth consultancy that provides strategy, holistic branding, franchising, innovation, and other advisory services throughout Asia.


In his book ‘Secrets of the Little Red Cow’, Luke illustrated how branding and franchising have helped clients like BreadTalk, Charles & Keith, Jean Yip and Koufu to expand and grow in both domestic and international markets.

 Course Content

ü  Branded service culture and organisational performance

§  What is branded service culture

§  Impact of branded service culture on organisational performance.

§  How to design branded service culture (service blueprint)

ü  Infrastructure to sustain service culture

§  Infrastructure needed to support a branded service culture (soft & hard).

ü  Cascading service culture throughout the organisation

§  Internal communications to achieve a branded service culture.

§  The role of rewards and discipline in achieving a branded service culture.


 Target Audience

This course would be highly relevant for Business Owners, Directors, CEOs and Senior Management of both B2B and B2C organisations with direct responsibilities for raising organisational effectiveness. 

Course Schedule

Date: TBA soon! 



Course Fee (Excluding GST)


90% Funding#


Nett Fee Before GST


Nett Fee After GST


#Up to 90% Training Support for SC/PR applicants sponsored by SMEs.


SDF grant is available for company-sponsored applicants.  Please visit


Training Venue

SCCCI Building

47 Hill Street, #08-01

Singapore 179365


SCCIOB reserves the right to  cancel or postpone the course, or change the trainer and/or venue due to unforeseen circumstances.


Please refer to our website on our refund policy.


For registration and enquiries, please contact Eddie Tan at:

Tel:         6334 1080

Fax:        6337 1165


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