Home  |   About Us   |   Programmes   |   SkillsFuture   |   Events   |   Media Release   |   Careers   |   Contact Us

Expanding Your Business in China Through Online Platforms

Part of the China Ready Suite - China’s consumer market poses enormous potential where merchants in Singapore can access and fulfil the needs and wants of the consumers via the internet. The ubiquitous internet has drastically transformed the digital marketing and e-commerce to fulfil the Chinese consumer buying behaviour in recent time.

The course comprises the approach in establishing an online store with major e-commerce platform such as Tao Bao, leveraging on prevailing social media platforms and digital marketing tools such as WeChat Public Account, Moments, and Mini programmes for outreach and customer retention. Pricing strategies, legal obligations, payment methods and order fulfilment are also the focus of the course.

The concepts on e-commerce and digital marketing are fundamentally and practically helpful to participants who plan to take the first step in accessing the China market but virtually.

Course Content:

  • Overview of China digital marketing and its impact on consumer behavior
  • Build your own website or online marketplaces
  • Customer outreach and retention through social media
  • Pricing strategies and Legal constraints
  • Payment methods and Order Fulfilment


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentation and individual assessments. The group discussions give participants the opportunities to share their experience while presentation help the practice and application of concepts and approaches learned through the course.

Learning Outcomes:

Participants will have an overall understanding of e-commerce and online consumer markets in China, and be familiarised with the functions and operations of major e-commerce and social media platforms.

Participants will also learn basic steps of building and managing an online store, as well as the prevailing digital marketing methods and strategies. Students will be well equipped with practical knowledge and skills before they step into China online market.

Target Participants: Professionals, Managers, Executives
Medium of Instruction: 
Min. Chinese Proficiency of Applicant: C6 Pass for GCE ‘O’ Level

Course Details:

Upcoming Classes: 
10 November 2020 (Tuesday)
9.00am to 6.00pm

Online (Using Zoom)


Upcoming Classes: 

Online (Using Zoom)


Total Training Hours:
8 hours 
Registration Closing Date: 7 working days before course commencement

Course Fees:

  Singapore Citizens 
(21-39 yrs old) &
Permanent Residents
(21 & above)
SG Citizens ≥ 40yrs
SME Sponsored
Full Course Fees
(incl. 7% GST)
$481.50 $481.50
 Training Grant $112.50 $375.00
Amount Payable
(incl. 7% GST)
$369.00 $106.50
Prices shown are not inclusive of application fee and any other additional fees that may be stipulated

Further offset your course fees by using your SkillsFuture Credits!


Assessment & Certification: 

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.

Download the Enrolment Form here

Contact Us:

Tel: 6505 3898 
Contact Person: Annie Qi

Language & Culture Studies
Business Studies
Immersion Programmes
Corporate Training

Course Schedule  
Student Testimonials & Speeches  
Insurance Schemes  
Our Location  
Subscribe to our Emails:
Please enter the access code as shown below:
(This helps us prevent automated submissions)
Access Code: *
If you cannot see above access code or it's expired click here.

Wholly owned subsidiary of

Partner of