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Sponsorship Management 

Course Reference No: CRS-Q-0038603-TOU

Identify sponsorship requirements and organise activities according to sponsorship and financial parameters. Facilitate acquisition of sponsorship opportunities and timely execution of sponsorship agreements.

Course Content:

  • Sponsorship management strategies
  • Potential sponsorship opportunities and sources of finance
  • Protocols for sponsor contact
  • Strategies for sponsorship programmes
  • Techniques for sponsorship proposal development
  • Legal and ethical requirements of sponsorship
  • Techniques to measure and evaluate impact of sponsorships


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes:

  1. Understand the concept of sponsorship management.
  2. Suggest sponsorship management strategies for an event.
  3. Generate a list of potential sponsors for an event
  4. Identify types of sponsorship that may be acquired from potential sponsors
  5. Develop strategies for a sponsorship programme
  6. Develop a sponsorship proposal  

Target Participants: 
  1. Event, Project, Event Operations Manager/Assistant Manager, Supervisor, Team Lead in organising events
  2. Industry practitioners who have the relevant work experience from other related industry or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE industry
  3. Career switchers with managerial or leadership experience, or individuals in other related industry or sectors wanting to expand their job portfolio or are seeking national certification/qualification

Course Details:

Upcoming Classes: 
26 & 27 Oct 2020
9.00am to 6.00pm
Language: English

Online (Using Zoom)


Upcoming Classes: 
12 & 13 Oct 2020
9.00am to 6.00pm
Language: Mandarin

Online (Using Zoom)

Total Training Hours:
16 hours
Registration Closing Date: 7 working days before course commencement

Course Fees:

  Singapore Citizens 
(21-39 yrs old) &
Permanent Residents
(21 & above)
SG Citizens ≥ 40yrs
SME Sponsored
Full Course Fees
(incl. 7% GST)
$513.60 $513.60
 Training Grant $240.00 $432.00
Amount Payable
(incl. 7% GST)
$273.60 $81.60
Prices shown are not inclusive of application fee and any other additional fees that may be stipulated

Further offset your course fees by using your SkillsFuture Credits!


Assessment & Certification: 

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment.

Download the Enrolment Form here

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