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Strategies for Winning and Retaining Customers

Course Reference No: CRS-Q-0024366-BM

To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.

Course Content:

  • Customer Acquistion and Retention 
    - Understanding customer's behaviour and segmentation for effective targeting
    - Review and improve on existing marketing platform
  • Strategies for Building & Maintaing Customer Relationship
    Implement marketing & sales practices to capture customer lifetime value
    - Interpersonal and communication skills for interaction with customers 
  • Management Skills for Programmes and Budget
    - Understand the return of investment needed to sustain customer acquisition and retention programmes  
    - Evaluate the effectiveness of the programmes and customer response


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes:


Target Participants: 
  1. Event, Project, Event Operations Manager/Assistant Manager, Supervisor, Team Lead in organising events
  2. Industry practitioners who have the relevant work experience from other related industry or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE industry
  3. Career switchers with managerial or leadership experience, or individuals in other related industry or sectors wanting to expand their job portfolio or are seeking national certification/qualification

Upcoming Classes: 
09 & 10 Nov 2020
9.00am to 6.00pm
Language: English

Online (Using Zoom)


Upcoming Classes: 
26 & 27 Oct 2020
9.00am to 6.00pm
Language: Mandarin

Online (Using Zoom)

Total Training Hours:
16.5 hours
Registration Closing Date: 7 working days before course commencement

Course Fees:

  Singapore Citizens 
(21-39 yrs old) &
Permanent Residents
(21 & above)
SG Citizens ≥ 40yrs
SME Sponsored
Full Course Fees
(incl. 7% GST)
$802.50 $802.50
 Training Grant $247.50 $675.00
Amount Payable
(incl. 7% GST)
$555.00 $127.50
Prices shown are not inclusive of application fee and any other additional fees that may be stipulated

Further offset your course fees by using your SkillsFuture Credits!


Assessment & Certification: 

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment.

Download the Enrolment Form here

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