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Customer Loyalty

Course Reference No: 

Manage customer loyalty and retention programmes
 

Course Content:

  • Identify viable customer loyalty and retention programmes
  • Conduct checks on popularity of customer loyalty and retention programmes
  • Coordinate resource needs for customer loyalty and retention programmes
  • Conduct checks on customer database to ensure customer information is accurately updated
  • Manage service challenges in the event of non-availability of customer loyalty and retention programmes
  • Conduct training for staff in promoting existing and new customer loyalty and retention programmes
   

Methodology:

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
 

Learning Outcomes:

  1. Recognise the types and key features of successful customer loyalty programmes and identify company’s policies and procedures related to customer loyalty building  
  2. Train staff to promote customer loyalty and retention programmes
  3. Manage customer loyalty and retention programmes to meet goals by conducting checks and co-ordination of resources
  4. Manage service challenges in the event of non-availability of customer loyalty and retention programmes

Target Participants: 
  1. Retail Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the daily business activities of retail store
  2. Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry.
  3. Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the retail industry




Course Details:

Upcoming Classes: 
01 & 02 Jun 2020
9.00am to 6.00pm
Language: English

Venue:
111 North Bridge Road #06-05/06
Peninsula Plaza, Singapore 179098

 

Upcoming Classes: 
19 & 22 Jun 2020
9.00am to 6.00pm
Language: 
English

Venue:
111 North Bridge Road #06-05/06
Peninsula Plaza, Singapore 179098


Total Training Hours:
16 hours
Registration Closing Date: 7 days before course commencement
 

Course Fees:

  Singapore Citizens 
(21-39 yrs old) &
Permanent Residents
(21 & above)
SG Citizens ≥ 40yrs
SME Sponsored
Full Course Fees
(incl. 7% GST)
$577.80 $577.80
 Training Grant $240.00 $486.00
Amount Payable
(incl. 7% GST)
$337.80 $91.80
Prices shown are not inclusive of application fee and any other additional fees that may be stipulated

Further offset your course fees by using your SkillsFuture Credits!

 

Assessment & Certification: 

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Proficiency.
Download the Enrolment Form here


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