Behavioural Economics in Design

Behavioural Economics In Design

Behavioural Economics in Design

Facilitate the conduct of behavioural economics research activities, to analyse consumer behaviour and uncover insights for influencing it
Module Content
  • Principles of behavioural economics
  • Applied econometric and psychological research and experimental methods
  • Theoretical and empirical tools of behavioural economics
  • Process of designing an experiment or survey
  • Advantages, disadvantages, criticisms and limitations of behavioural economics
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcomes
  • Understand and adapt behavioural economics and its significance in typical design challenges
  • Develop an empathetic understanding to examine the factors that drive organisation’s consumer brand, product and/or service offering
  • Develop models for irrational economics behaviours based on econometric and psychological research and experimental methods
  • Implement barriers and correction measures to influence consumer behaviour in favour of the organisation by means of experiment or survey
  • Review and redesign research practices to generate prevailing consumer insights despite the limitations of behavioural economics
  1. Product Manager, Assistant Manager, Executive, Supervisor, Team Lead in the product development process of an organisation.
  2. PMEs who have the relevant work experience from other industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the design industry specialising in business
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in business
  4. Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently

Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)

Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)

Course Schedule

UPCOMING DATES:
Please call 63341080 for more information

TIME:
6.30 pm to 10.30 pm

Mode of Delivery:
Classroom Learning

TIME:
TBA

Mode of Delivery:
TBA

Total Training Hours:
16 hours (4 days)

Registration Closing Date:
7 days before course commencement

Course Fees

CATEGORY Singapore Citizens &
Permanent Residents
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents
FUNDING SOURCE SkillsFuture Funding
(Baseline)
SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $700.00 $700.00 $700.00
SkillsFuture Funding $350.00 $490.00 $490.00
Total Nett Fee $350.00 $210.00 $210.00
GST (9%) $63.00 $63.00 $63.00
Total Fee Payable to SCCIOB $413.00 $273.00 $273.00
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
90 Off

UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!

In-Classroom Training Synchronous e-learning
TGS Code TGS-2023018629
Course Support Period 03 Feb 2023 to 02 Feb 2025