News and Information

The landscape for many industries, especially those that depend on the B2C (Business to Consumer) model, has changed. With the disruptions caused by the pandemic in 2020, more businesses are learning that they have to adapt to an ever-growing shift in their customers' habits, such as using more online search tools to gain information on products or services that they require.

Here are some megatrends to take note of in 2021:

Trend 1: Digital Transformation Is Priority Number One 
2020 saw a massive shift in demand from stores to online channels, and engagement from in-person to digital-first or digital-only. Supply chains have had to scramble in response, both to cope with major disruptions in supply and to cope with how to reposition inventory to better meet this shift in demand.

Trend 2: No More Excuses When It Comes to Omnichannel
Omnichannel – the creation of seamless experiences as consumers cross channels and touchpoints – will continue to be a high priority in 2021. Greater visibility into inventory levels, more flexible purchase and collection options, and highly blended digital/physical purchase journeys are the new expectations.

Trend 3: Sustainable Brands Win Consumer Loyalty
During lockdown, the world saw the direct impact that reduced human activity had on the planet – a realisation that will encourage even more individuals to practice mindful consumerism. 

Trend 4: Retailers Seek Greater Diversification
It’s not enough to sell products; retailers also need to deliver services that become more essential to consumers – services that either enable the products consumers buy or enable the lifestyle that the products promise.

(From "5 Retail Megatrends Poised for Relevancy in 2021" on the Global Banking & Finance Review, 5th Jan 2021)

Thus digital skills have become more important for those in the relevant industries to pick up in order to stay at the top of their game. SCCIOB offers the following programmes that can help you pick up and refine your digital skillset in order to stay competitive and be at the top of the curve.

WSQ Diploma in Retail (E-Commerce (Omni-Channel))

Productivity and Innovation Strategy

Business Opportunities Development

Brand Portfolio Management

E-Commerce Campaign Management

Social Media Marketing

Order Fulfilment and Returns Processing

Crisis Management

For those looking to further understand Industry 4.0 concepts and how to leverage them in application to your industry or company, we offer the following programmes:

Industry 4.0 - The New Digital Landscape

Manage Intellectual Property (IP) at a Strategic Level

Growing Trade & Business 4.0

Growing Trade & Business in the Digital Marketplace

Driving Trade & Business with Data Analytics

If you're new to the concepts of digitalisation and adopting digital innovation in your life, the SkillsFuture for Digital Workplace (Executive) programme is the right platform to jumpstart your learning journey!

SkillsFuture for Digital Workplace (Executive)

With up to 90% in funding assistance for Singaporeans/PRs as well as SkillsFuture Credit eligibility, jumpstart your digital skills upgrading with SCCIOB today!