News and Information
News & Information
The Future of Retail Marketing in the New Normal
The retail sector has been one of the worst affected by COVID-19 restrictions. But as the pandemic progressed, buyers flocked online to buy everything from food to fitness equipment, leading to a surge in e-commerce. As the pandemic progressed, buyers flocked online to buy everything from food staples to fitness equipment, toys to entertain their children and electronics to work from home in the new normal.
Customer behavior is changing with many being more engaged and browsing more when searching for the products/services that they require. And with experiences such as live streaming, the user engagment is much deeper. However industry watchers say that despite the move to a more digital purchasing mindset, decision are still highly variable. Consumers might start the buying journey online, then end up purchasing offline, or vice versa. But consumer expectations still stay the same; they want to be able to quicly find and buy the product they want, at the right price and at the right time.
Therefore retailers need to adopt a sound multi-channel strategy, consistent online engagement, relevant product mix, focus on online marketing and pro-actively invest in back-end operations. SCCIOB's WSQ Diploma in Retail (Marketing) tackles these issues and develops the skills to manage the marketing needs of a retail organisation and engage customers more effectively, covering the process of engaging, connecting and retaining customers, both online and offline.
Upon completion of the course, the learners will be able to
- Analyse market trends and industry developments to identify new business opportunities
- Develop brand campaign management strategies for effective communication to targeted markets
- Manage and evaluated various marketing strategies to improve marketing effectiveness and return on investment (ROI)
- Resolve conflicts when they arise among different parties.
The diploma programme covers SEVEN key modules that aim to optimise the marketing activities of an organisation through identifying consumers’ behaviours and analysing competitor activities to identify business opportunities locally and globally as well as being able to defuse potential conflicts in the workplace or with customers.
These are:
- Market Trend Analysis
- Brand Campaign Management
- Communications Channel Management
- Social Media Management
- Inbound Marketing
- Mobile Apps Marketing
- Conflict Management
To find out more on how the WSQ Diploma in Retail (Marketing) can help you to meet the demands of the changing industry landscape, contact us at 6334 1080 to speak with our Programme Consultants.
Corporate Training
SCCIOB caters to the learning and development needs of a wide variety of corporate staff, including government officials, industry/company leaders & senior managers, working professionals and executives.
Sign Up Today