News and Information
News & Information
Why You Need Design Thinking as Part of Your Business Planning
Photo by UX Indonesia on Unsplash
The most successful companies like AirBnB, Nike, Pepsi, Google, & Apple have all embraced design thinking. These companies use design thinking to rekindle creativity, narrow down focus areas & communicate goals with clarity. Many of the companies are adopting design leadership for driving important business decisions.
Some ways that Design Thinking and Practice can improve your organisation and create an impact are:
- Helps you to identify the right problem
- It's not always about creating new products or services - it's about providing the right solutions to address the real problems. The process involves interacting with the users, either your employees, colleagues or clients/consumers, and developing a deep understanding of their current environment and situation. The methodology delves into identifying the right questions to address and solve the core problem that is important to the users.
- Fostering team collaboration and innovation
- New and innovative ideas for developing better products or services can come about from brainstorming, interactions and getting everyone to contribute. Applying team-based collaboration through design thinking can help to get people together and aligned with common goals that can increase productivity.
- Staying fresh and ahead of the competition
- By developing a structured approach through design thinking, teams will often be able to find innovative solutions that puts users at the heart. By developing compelling designs that put the users first, Apple has been able to stay ahead of its competitors in many areas through its strong differentiation.
- Improving the user experience & interaction
- Design thinking can be employed to create pleasant and interactive touch points to influence your users in a positive manner. The easier it is for users to interact and get their matters done, the more positive the perception of your business. When prospective users can see a visualisation of their solution with your business, it's definitely much easier for them to say 'Yes!'.
Content contextualised from "10 Ways to Use Design Thinking for Driving Business"
Many business leaders are now using Design Thinking to influence their business decisions - building solutions with a deep understanding of their users, goals, behaviours and motivations, so what are you waiting for? SCCIOB's WSQ Diploma in Design (Business) enables managers to create lasting value for their organisation and users with skills that are highly impactful such as:
- Behavioural Economics in Design
- Design Thinking Practice
- Data Analysis and Interpretation
- Critical Thinking
- Business Model Innovation
- Trend Forecasting
- Scenario and Strategic Planning
If you need to further develop more innovative thinking within your organsation, the WSQ Diploma in Design (Innovation) will empower you with the skills to push transformative and sustainable growth - just by thinking out of the box. Pick up skills to lead a team effectively in generating new ideas such as:
- Empathetic Design
- Narrative Design
- Conceptual Thinking
- Systems Thinking
- Imagination and Exploration
- Business Presentation Delivery
For more information, call us at +65 63341080 or drop us an enquiry today!
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