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Our Programmes

Compelling Chinese Copywriting for Social Media

Part of the China Ready Suite - The art and skill to professionally and concisely communicate in writing is critical to elicit favourable outcome from a business deal. Participants will learn various and latest copywriting skills in Chinese for promoting their company, products, and services on social media platforms, and they will be able to write articles that attract many social media users to read and repost. By converting social media users into followers and long term customers, product sales and corporate competitiveness will be increased.

Module Content

  • Comparison between eastern and western social media platforms
  • Bilingual copywriting translation skills and features of Chinese copywriting
  • How to achieve the “spiral” publicity effect: reposts and transforming fans into long-term customers
  • Common mistakes in social media copywriting
  • Soft-selling through WeChat and self-promotion on LinkedIn


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

Participants will learn how to write compelling marketing posts according to the features of Facebook, WeChat and LinkedIn. With eye-catching titles, audience-appropriate language, convincing content, and supplement of pictures and videos, the posts could get read and reposted by many social media users, which helps company or individuals effectively promote their products and services, develop markets, and maintain customers.

Target Participants:

Professionals, Managers, Executives

Medium of Instruction:


Total Training Hours: 8 hours

Min. Chinese Proficiency of Applicant:

C6 Pass for GCE ‘O’ Level

Able to comprehend and answer the assessment in Chinese according to the learning mode

In-classroom Training: writing - pen and paper

Synchronous e-learning: hanyu pinyin input method (汉语拼音输入法) using one’s personal computer (PC) web-browser

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.

Course Schedule

Date, Time:

Please call 63341080 for more information

Mode of Delivery:


Online Registration:


Date, Time:

Please call 63341080 for more information

Mode of Delivery:


Online Registration:


Total Training Hours: 8 hours
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $320 $320 $320
SkillsFuture Funding $160 $224 $224
Total Nett Fee $160 $96 $96
GST (9%) $28.80 $28.80 $28.80
Total Fee Payable to SCCIOB $188.80 $124.80 $124.80

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code - -
Course Support Period - -

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