Our Programmes
Expanding Your Business in China Through Online Platforms
Part of the China Ready Suite - China’s consumer market offers enormous potential in which merchants in Singapore can now access to fulfil the growing demand by Chinese consumers via the internet.
The ubiquity of the internet has drastically transformed digital marketing and e-commerce in order to meet the needs of Chinese consumer buying behaviour. This programme tackles the naunces and uniquness of entering China through digital platforms.
Module Content
- Overview of China digital marketing and its impact on consumer behavior
- Build your own website or online marketplaces
- Customer outreach and retention through social media
- Pricing strategies and Legal constraints
- Payment methods and Order Fulfilment
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentation and individual assessments. The group discussions give participants the opportunities to share their experience while presentation help the practice and application of concepts and approaches learned through the course.
Learning Outcomes
Participants will have an overall understanding of e-commerce and online consumer markets in China, and be familiarised with the functions and operations of major e-commerce and social media platforms.
Participants will also learn basic steps of building and managing an online store, as well as the prevailing digital marketing methods and strategies. Students will be well equipped with practical knowledge and skills before they step into China online market.
Target Participants:
Professionals, Managers, Executives
Medium of Instruction:
Mandarin
Total Training Hours: 8 hours
Min. Chinese Proficiency of Applicant:
C6 Pass for GCE ‘O’ Level
Able to comprehend and answer the assessment in Chinese according to the learning mode
In-classroom Training: writing - pen and paper
Synchronous e-learning: hanyu pinyin input method (汉语拼音输入法) using one’s personal computer (PC) web-browser
Assessment and Certification
Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.
Course Schedule
UPCOMING DATES:
31st August 2022
TIME:
9.00am to 6.00pm (Wednesday)
Mode of Delivery:
Delivered via synchronous e-learningUPCOMING DATES:
28th October 2022
TIME:
9.00am to 6.00pm (Friday)
Mode of Delivery:
Delivered via synchronous e-learning
Total Training Hours: 8 hours
Registration Closing Date: 7 days before course commencement
Course Fees
| Singapore Citizens (21-39 Yrs Old) / PRs (21 & above) |
SG Citizens ≥ 40Yrs / SME Sponsored |
|
|---|---|---|
| Full Course Fees (incl. 7% GST) | $481.50 | $481.50 |
| Training Grant | $225.00 | $315.00 |
| Amount Payable (incl. 7% GST) | $256.50 | $166.50 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
| Course fees can be offset by using your SkillsFuture Credit! UTAP - Get up to 50% Nett Course Fee support as an NTUC Member! |
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | TGS-2020513249 | TGS-2020501986 |
| Course Support Period | 07 Dec 2020 to 27 Apr 2022 | 28 Apr 2018 to 27 Apr 2022 |
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