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Our Programmes

Expanding Your Business in China Through Online Platforms

Part of the China Ready Suite - China’s consumer market offers enormous potential in which merchants in Singapore can now access to fulfil the growing demand by Chinese consumers via the internet. 

The ubiquity of the internet has drastically transformed digital marketing and e-commerce in order to meet the needs of Chinese consumer buying behaviour. This programme tackles the naunces and uniquness of entering China through digital platforms.

Module Content

  • Overview of China digital marketing and its impact on consumer behavior
  • Build your own website or online marketplaces
  • Customer outreach and retention through social media
  • Pricing strategies and Legal constraints
  • Payment methods and Order Fulfilment


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentation and individual assessments. The group discussions give participants the opportunities to share their experience while presentation help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

Participants will have an overall understanding of e-commerce and online consumer markets in China, and be familiarised with the functions and operations of major e-commerce and social media platforms.

Participants will also learn basic steps of building and managing an online store, as well as the prevailing digital marketing methods and strategies. Students will be well equipped with practical knowledge and skills before they step into China online market.

Target Participants:

Professionals, Managers, Executives

Medium of Instruction:


Total Training Hours: 8 hours

Min. Chinese Proficiency of Applicant:

C6 Pass for GCE ‘O’ Level

Able to comprehend and answer the assessment in Chinese according to the learning mode

In-classroom Training: writing - pen and paper

Synchronous e-learning: hanyu pinyin input method (汉语拼音输入法) using one’s personal computer (PC) web-browser

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.

Course Schedule


Please call 63341080 for more information


9.00am to 6.00pm

Mode of Delivery:

Delivered via synchronous e-learning


Please call 63341080 for more information



Mode of Delivery:


Total Training Hours: 8 hours
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $450.00 $450.00 $450.00
SkillsFuture Funding $225.00 $315.00 $315.00
Total Nett Fee $225.00 $135.00 $135.00
GST (8%) $36.00 $36.00 $36.00
Total Fee Payable to SCCIOB $261.00 $171.00 $171.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513249 TGS-2020501986
Course Support Period 15 Oct 2020 to 27 Apr 2024 28 Apr 2018 to 27 Apr 2024

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