Our Programmes

Module Content

Participants will better understand the present and real impact of China’s current economic trends and social ubiquitous networking of the consumer market and their mindsets pertaining to products and services. The course presents a balanced view of the new vision of China’s development in the next era for participants to ponder or spot the opportunities that are favourable to foreign investments and enterprises.

This course will leave participants with a strategic vision for organisations to consider their business development directions in facing a more sophisticated market of China.

• Overview of China’s rapid economic growth
• Major milestones and critical factors of China’s economic development
• Current economic trends and social ubiquitous networking
• China consumer mindsets on products and service
• China’s new vision future
• China domestic consumer market

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentation and individual assessments. The group discussions give participants the opportunities to share their experience while presentation help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

Develop the skills and a good grasp of China’s past present and future economy in alignment with the government’s development plan to identify and determine their investment opportunities to consider.