Our Programmes
Brand Portfolio Management
Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)
Module Content
- Develop brand portfolio implementation plan
- Communicate differentiation of brands to key stakeholders
- Coordinate portfolio monthly business status reports for the management
- Develop research construct based on selected target markets
- Create logos, key brand messages or taglines that resonate with the organisation's brand
- Communicate to stakeholders on brand guidelines
- Obtain data on performance metrics to measure effectiveness of brand equity
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Develop research construct based on selected target markets
- Obtain data on performance metrics to measure effectiveness of brand equity
- Create logos, key brand messages or taglines that resonate with the organisation’s brands
- Develop brand portfolio implementation plan
- Communicate brand differentiation and guidelines to key stakeholders
- Coordinate portfolio monthly business status reports for the management
Target Participants:
- E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.
- PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.
- PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce
Medium of Instruction:
English
Total Training Hours: 16 hours (4 days)
Assessment and Certification
Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)
Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)
Course Schedule
UPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
Classroom LearningUPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
TBA
Total Training Hours: 16 hours (4 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| Category | Singapore Citizens & Permanent Residents | Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) |
|---|---|---|---|
| Funding Source | SkillsFuture Funding (Baseline) | SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $680.00 | $680.00 | $680.00 |
| SkillsFuture Funding | $340.00 | $476.00 | $476.00 |
| Total Nett Fee | $340.00 | $204.00 | $204.00 |
| GST (9%) | $61.20 | $61.20 | $61.20 |
| Total Fee Payable to SCCIOB | $401.20 | $265.20 | $265.20 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
|
|
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | TGS-2020513305 | TGS-2022011642 |
| Course Support Period | 27 Sep 2020 to 26 Sep 2026 | 21 Feb 2022 to 20 Feb 2026 |
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