Our Programmes

Module Content

• Identify viable customer loyalty and retention programmes
• Conduct checks on popularity of customer loyalty and retention programmes
• Coordinate resource needs for customer loyalty and retention programmes
• Conduct checks on customer database to ensure customer information is accurately updated
• Manage service challenges in the event of non-availability of customer loyalty and retention programmes
• Conduct training for staff in promoting existing and new customer loyalty and retention programmes

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

1. Recognise the types and key features of successful customer loyalty programmes and identify company’s policies and procedures related to customer loyalty building  
2. Train staff to promote customer loyalty and retention programmes
3. Manage customer loyalty and retention programmes to meet goals by conducting checks and co-ordination of resources
4. Manage service challenges in the event of non-availability of customer loyalty and retention programmes