Our Programmes
Mobile Apps Marketing
Employ interactive mobile apps as a marketing resource for 'anytime' and 'anywhere' customer acquisition, engagement, loyalty and lead conversion
Module Content
- Translate mobile apps marketing strategies into mobile apps marketing strategy implementation plans
- Propose design principles, desired functionalities and user experience parameters for mobile apps
- Assess and recommend investments in mobile apps development and marketing efforts
- Recommend appropriate development partners for successful execution of mobile apps
- Define metrics to measure effectiveness of mobile apps marketing campaigns
- Make recommendations to improve performance of mobile apps marketing for the organisation
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Prepare a mobile apps marketing strategy to meet business goals.
- Analyse mobile app design for user interface and user experience
- Propose an assessment criteria for mobile apps development and marketing efforts.
- Compare and analyse criteria for mobile app development partners.
- Measure the effectiveness of mobile apps marketing campaigns and recommend steps to optimize the performance to meet business goals.
Target Participants:
- Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
- PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
- PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
- Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Medium of Instruction:
English
Total Training Hours: 16 hours (2 days)
Min. Chinese Proficiency of Applicant:
Assessment and Certification
Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)
Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)
Course Schedule
UPCOMING DATES:
2th to 5th September 2024 (English)
TIME:
6:30pm to 10:30pm (Monday - Thursday)
Mode of Delivery:
Online via ZoomUPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
TBA
Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| Category | Singapore Citizens & Permanent Residents | Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) |
|---|---|---|---|
| Funding Source | SkillsFuture Funding (Baseline) | SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $700.00 | $700.00 | $700.00 |
| SkillsFuture Funding | $350.00 | $490.00 | $490.00 |
| Total Nett Fee | $350.00 | $210.00 | $210.00 |
| GST (9%) | $63.00 | $63.00 | $63.00 |
| Total Fee Payable to SCCIOB | $413.00 | $273.00 | $273.00 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
|
|
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | - | TGS-2021005487 |
| Course Support Period | - | 07 Jun 2021 to 06 Jun 2025 |
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