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Our Programmes

Social Media Marketing

Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)

Module Content

  • Develop plans for social marketing campaign
  • Evaluate potential and suitability of social media marketing opportunities
  • Monitor outcome of social media marketing to review effectiveness
  • Determine the feasibility of using different types of social media platforms
  • Evaluate usage of social media and its potential impact on the organisation
  • Establish social media marketing objectives


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Propose a social media marketing plan according to their organisational needs
  2. Analyse social media platforms and their potential to achieve organisational goals
  3. Establish social media policies in alignment with the rules and regulations of social media platforms
  4. Examine different social media platforms and tools for optimal efficiency and productivity
  5. Measure Social Media Returns on Investment (ROI)

Target Participants:

  1. E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.
  2. PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce

Medium of Instruction:


Total Training Hours: 16 hours (4 days)

Assessment and Certification

Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)

Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)

Course Schedule


24th to 25th Sept 2024 (English)


9.00 am to 6.00 pm (Tuesday & Wednesday)

Mode of Delivery:

Classroom Learning


Please call 63341080 for more information



Mode of Delivery:


Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $680.00 $680.00 $680.00
SkillsFuture Funding $340.00 $476.00 $476.00
Total Nett Fee $340.00 $204.00 $204.00
GST (9%) $61.20 $61.20 $61.20
Total Fee Payable to SCCIOB $401.20 $265.20 $265.20

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513307 TGS-2022011644
Course Support Period 27 Sep 2020 to 26 Sep 2026 21 Feb 2022 to 20 Feb 2026

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