FOLLOW US

About Us

Our Programmes

Behavioural Economics in Design

Facilitate the conduct of behavioural economics research activities, to analyse consumer behaviour and uncover insights for influencing it

Module Content

  • Principles of behavioural economics
  • Applied econometric and psychological research and experimental methods
  • Theoretical and empirical tools of behavioural economics
  • Process of designing an experiment or survey 
  • Advantages, disadvantages, criticisms and limitations of behavioural economics
     

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Understand and adapt behavioural economics and its significance in typical design challenges
  • Develop an empathetic understanding to examine the factors that drive organisation’s consumer brand, product and/or service offering
  • Develop models for irrational economics behaviours based on econometric and psychological research and experimental methods
  • Implement barriers and correction measures to influence consumer behaviour in favour of the organisation by means of experiment or survey
  • Review and redesign research practices to generate prevailing consumer insights despite the limitations of behavioural economics 

Target Participants:

  1. Product Manager, Assistant Manager, Executive, Supervisor, Team Lead in the product development process of an organisation.  
  2. PMEs who have the relevant work experience from other industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the design industry specialising in business
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in business
  4. Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 
     

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $749.00 $749.00
Training Grant $350.00 $490.00
Amount Payable (incl. 7% GST) $399.00 $259.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Language & Culture

A diverse range of courses that incorporate Mandarin both at a business and a personal level...
Read More
View Detail

Business Studies

Business, management and skill-specific programmes to meet training & development needs of local industries...
Read More
View Detail

China Ready Suite

Develop & deepen your skills in order to be ready for the opportunities arising from the Chinese market...
Read More
View Detail

SkillsFuture

Lifelong learning and build deep skills that enable you to grow in your profession...
Read More
View Detail

Corporate Training

SCCIOB caters to the learning and development needs of a wide variety of corporate staff, including government officials, industry/company leaders & senior managers, working professionals and executives.

Sign Up Today