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Empathetic Design

Apply and drive empathetic-centred design thinking to better understand users’ feelings and perceptions towards products and services, as well as the emotional tone of creative design work

Module Content

  • Process and principles of empathetic design
  • Design research methodologies
  • Role of empathy in design 
  • Concept of product and service design that goes beyond meeting users’ functional needs
  • Challenges of empathetic design
  • Concept of emotional design
    • Concept and features of empathy maps
    • Concept of user experience journeys
    • Methods and processes for enhancing total user experience

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Examine the information on user’s motivations, behaviours, preferences for empathetic service design and validate the design proposition with stakeholders of the organisation
  • Construct plans in implementing strategies where stakeholders can comprehend the user experience journeys at the organisation
  • Evaluate visual and design work that can connect with users emotionally, overcoming challenges of the design to enhance total user experience journey at the organisation

Target Participants:

  • Lead Service Designer, Service Designer, Design Researcher, Design Executive, in designing of user experiences for the organisation
  • PME who has the relevant work experience from other industries or sectors wanting to enhance one’s knowledge and skills, to expand one’s job portfolio or to seek national certification/qualification in the design industry specialising in innovation.
  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in innovation
  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 
     

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $749.00 $749.00
Training Grant $350.00 $490.00
Amount Payable (incl. 7% GST) $399.00 $259.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

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