Business Development

Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation

Module Content

  • Develop customer acquisition and retention programmes
  • Develop business opportunities based on customer needs and expectations 
  • Develop recommendations to improve the organisation’s positioning in the market 
  • Review strategic and partnership opportunities through quantity and qualitative analyses
  • Develop goals, plans and related metrics to track progress and manage obstacles to achieve program objectives
  • Implement metrics in tracking success of customer engagement


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Analyse impact of market landscape and trends on new and/or existing products and offerings
  • Methods to develop customer acquisition and retention programmes as subject to costs and the objectives to strengthen customer relationships
  • Develop business opportunities by understanding and determining customer needs and expectations
  • Establish partnership collaboration opportunities to develop and recommend strategies on organisation’s market positioning implementation plans
  • Develop and implement plans with stipulated metrics to track progress and success of customer engagement in achieving programme objectives

Target Participants:

  • Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.
  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.
  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service
  • Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently. 

Medium of Instruction:


Total Training Hours: 16 hours (4 days)

Min. Chinese Proficiency of Applicant:


Assessment and Certification

Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)

Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)

Course Schedule


1st to 4th July 2024 (English)


6.30pm to 10.30pm (Monday to Thursday)

Mode of Delivery:

Classroom Learning


1st to 4th July 2024 (English)


6.30pm to 10.30pm (Monday to Thursday)

Mode of Delivery:

Online Learning (Zoom)

Total Training Hours: 16 hours (4 days)
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $820.00 $820.00 $820.00
SkillsFuture Funding $410.00 $574.00 $574.00
Total Nett Fee $410.00 $246.00 $246.00
GST (9%) $73.80 $73.80 $73.80
Total Fee Payable to SCCIOB $483.80 $319.80 $319.80

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!



  In-Classroom Training Synchronous e-learning
TGS Code TGS-2022016225 TGS-2023018382
Course Support Period 10 Oct 2022 to 09 Oct 2024 27 Jan 2023 to 26 Jan 2025

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