Our Programmes
Logistics Solutions Marketing
Plan, implement and control business activities to conduct buying and selling of product offerings or services between buyers and sellers of logistics services
Module Content
- Review competitor activities and market trends to determine potential opportunities and threats to organisation
- Develop acquisition and retention programmes to increase customer base
- Develop implementation plans for marketing campaigns to achieve objectives
- Formulate methods and measurements for monitoring and evaluation of marketing campaigns
- Develop actionable marketing strategies and programmes that encompass customer needs
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Conduct competitor and market trends analysis to develop marketing strategies within the organisation’s abilities in responding to new opportunities that meet customer needs
- Develop marketing campaigns implementation plans to monitor and evaluate with objective metrics.
- Develop customer acquisition and retention programmes to improve customer loyalty and increase customer base.
Target Participants:
- Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.
- PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.
- PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service
- Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently.
Medium of Instruction:
English
Total Training Hours: 16 hours (4 days)
Min. Chinese Proficiency of Applicant:
Assessment and Certification
Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)
Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)
Course Schedule
UPCOMING DATES:
Please call 63341080 for more information
TIME:
6.30pm to 10.30pm
Mode of Delivery:
Classroom LearningUPCOMING DATES:
Please call 63341080 for more information
TIME:
6.30pm to 10.30pm
Mode of Delivery:
Online Learning (Zoom)
Total Training Hours: 16 hours (4 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| Category | Singapore Citizens & Permanent Residents | Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) |
|---|---|---|---|
| Funding Source | SkillsFuture Funding (Baseline) | SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $820.00 | $820.00 | $820.00 |
| SkillsFuture Funding | $410.00 | $574.00 | $574.00 |
| Total Nett Fee | $410.00 | $246.00 | $246.00 |
| GST (9%) | $73.80 | $73.80 | $73.80 |
| Total Fee Payable to SCCIOB | $483.80 | $319.80 | $319.80 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
|
|
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | TGS-2022016424 | TGS-2023018416 |
| Course Support Period | 14 Oct 2022 to 13 Oct 2024 | 30 Jan 2023 to 29 Jan 2027 |
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