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Logistics Solutions Marketing

Plan, implement and control business activities to conduct buying and selling of product offerings or services between buyers and sellers of logistics services

Module Content

  • Review competitor activities and market trends to determine potential opportunities and threats to organisation
  • Develop acquisition and retention programmes to increase customer base
  • Develop implementation plans for marketing campaigns to achieve objectives
  • Formulate methods and measurements for monitoring and evaluation of marketing campaigns
  • Develop actionable marketing strategies and programmes that encompass customer needs

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Conduct competitor and market trends analysis to develop marketing strategies within the organisation’s abilities in responding to new opportunities that meet customer needs
  • Develop marketing campaigns implementation plans to monitor and evaluate with objective metrics.
  • Develop customer acquisition and retention programmes to improve customer loyalty and increase customer base. 

Target Participants:

  • Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.
  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.
  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service
  • Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently. 

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

Please call 63341080 for more information

TIME:

TBA

Mode of Delivery:

TBA

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $877.40 $877.40
Training Grant $410.00 $574.00
Amount Payable (incl. 7% GST) $467.40 $303.40

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

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