E-Commerce Campaign Management

Develop detailed e-Commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns. (English Only)

Module Content

  • Develop online mechanics and activities for e-Commerce campaigns 
  • Select potential mobile, online and social media platform to  reach out to target customers 
  • Manage execution of campaign to achieve the desired results
  • Evaluate customer satisfaction and sales to determine effectiveness of campaigns
  • Refine campaign to enhance its effectiveness
  • Manage pre-campaign testing
  • Manage mobile, online and social media platforms 
  • Manage campaign budgets
    • Collaborate with business partners to create sales opportunities and enhance online awareness, websites’ and campaigns’ visibility  


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Able to develop detailed E-Commerce campaigns with allocated budget and select the right tools for effective customer outreach
  2. Able to communicate and liaise with various partners to enhance online awareness, website and campaign visibility.
  3. Manage and execute strategies of the campaign and use collected data to drive and refine campaigns

Target Participants:

  1. E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.
  2. PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce

Medium of Instruction:


Total Training Hours: 16 hours (4 days)

Assessment and Certification

Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)

Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)

Course Schedule


19th to 22th August 2024 (English)


1pm to 5pm (Monday to Thursday)

Mode of Delivery:

Classroom Learning


Please call 63341080 for more information



Mode of Delivery:


Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $680.00 $680.00 $680.00
SkillsFuture Funding $340.00 $476.00 $476.00
Total Nett Fee $340.00 $204.00 $204.00
GST (9%) $61.20 $61.20 $61.20
Total Fee Payable to SCCIOB $401.20 $265.20 $265.20

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513306 TGS-2022011643
Course Support Period 27 Sep 2020 to 26 Sep 2024 21 Feb 2022 to 20 Feb 2026

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