Social Media Marketing

Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)

Module Content

  • Develop plans for social marketing campaign
  • Evaluate potential and suitability of social media marketing opportunities
  • Monitor outcome of social media marketing to review effectiveness
  • Determine the feasibility of using different types of social media platforms
  • Evaluate usage of social media and its potential impact on the organisation
  • Establish social media marketing objectives


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Propose a social media marketing plan according to their organisational needs
  2. Analyse social media platforms and their potential to achieve organisational goals
  3. Establish social media policies in alignment with the rules and regulations of social media platforms
  4. Examine different social media platforms and tools for optimal efficiency and productivity
  5. Measure Social Media Returns on Investment (ROI)

Target Participants:

  1. E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.
  2. PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce

Medium of Instruction:


Total Training Hours: 16 hours (4 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment.

Course Schedule


13th & 14th December 2022


9.00am to 6.00pm (Monday & Tuesday)

Mode of Delivery:

Delivered via synchronous e-learning





Mode of Delivery:


Total Training Hours: 16 hours (4 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs
SME Sponsored
Full Course Fees (incl. 7% GST) $727.60 $727.60
Training Grant $340.00 $476.00
Amount Payable (incl. 7% GST) $387.60 $251.60

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!
UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513307 TGS-2022011644
Course Support Period 01 Nov 2020 to 26 Sep 2022 21 Feb 2022 to 20 Feb 2024

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