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Communications Channel Management

Devise frameworks for selection of distribution channels, select the distribution channels and evaluate the effectiveness of such channels

Module Content

  • Develop communications channel management plans in line with brand and marketing activities
  • Conduct negotiations to achieve agreement in communications channel management
  • Evaluate effectiveness of communication channels
  • Identify, select and manage distribution channel structures
  • Develop research construct based on selected communication channels
  • Communicate to stakeholders on effectiveness of communication channels

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Prepare communications channel management plans to be aligned with brand and marketing activities
  • Execute communications plan using negotiation and appropriate identification, selection and management of distribution channel structures
  • Assess communication channels and their effectiveness
  • Communicate to stakeholders

Target Participants:

  1. Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
  2. PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
  4. Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMIING DATES:

9th & 10th November 2022

TIME:

9.00am to 6.00pm

Mode of Delivery:

Classroom Learning

UPCOMIING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $749.00 $749.00
Training Grant $350.00 $490.00
Amount Payable (incl. 7% GST) $399.00 $259.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!
UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!

 

  In-Classroom Training Synchronous e-learning
TGS Code TGS-2021010153 TGS-2021005483
Course Support Period 10 Dec 2021 to 9 Dec 2023 07 Jun 2021 to 06 Jun 2023

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