Our Programmes
Inbound Marketing
Promote organisation’s products and services through creating quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing to attract customers through the different stages of the purchase funnel
Module Content
- Translate inbound marketing strategy into inbound marketing implementation plans
- Drive a customer-centric information sharing and value-creation culture within the organisation
- Recommend areas for improvement for a robust inbound marketing strategy implementation
- Manage the content creation and curation processes across channels and media platforms
- Lead customers through the customer decision processes
- Monitor and review organisation's inbound marketing strategy implementation and effectiveness in generating leads and conversions
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Prepare an inbound marketing implementation plan
- Construct an organizational guide that drives digital marketing performance
- Prepare a customer journey plan with marketing funnels
- Create a content marketing plan to meet the objectives of the inbound marketing plan
- Measure and optimise organization’s inbound marketing strategy
Target Participants:
- Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
- PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
- PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
- Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Medium of Instruction:
English
Total Training Hours: 16 hours (2 days)
Min. Chinese Proficiency of Applicant:
Assessment and Certification
Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
Course Schedule
UPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
TBAUPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
TBA
Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| Category | Singapore Citizens & Permanent Residents | Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) |
|---|---|---|---|
| Funding Source | SkillsFuture Funding (Baseline) | SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $700.00 | $700.00 | $700.00 |
| SkillsFuture Funding | $350.00 | $490.00 | $490.00 |
| Total Nett Fee | $350.00 | $210.00 | $210.00 |
| GST (8%) | $56.00 | $56.00 | $56.00 |
| Total Fee Payable to SCCIOB | $406.00 | $266.00 | $266.00 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
|
|
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | TGS-2021010150 | TGS-2021005485 |
| Course Support Period | 10 Dec 2021 to 9 Dec 2023 | 07 Jun 2021 to 06 Jun 2025 |
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