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Market Trend Analysis

Devise the framework, manage and conduct the situational analysis process to uncover market trends and industry developments to identify new opportunities and potential threats

Module Content

  • Identify market trends and developments that may impact organisational marketing activities
  • Analyse market trends and developments to forecast emerging market needs and develop recommendations
  • Report findings and recommendations to management in accordance with organisational procedures

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Conduct situational analysis to gain insights of the market trends and development.
  • Conduct market research and data analysing activities to study and forecast emerging trends for business development opportunities.
  • Communicating of market research and findings to management for commercial decision

Target Participants:

  1. Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
  2. PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
  4. Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMIING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

UPCOMIING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $749.00 $749.00
Training Grant $350.00 $490.00
Amount Payable (incl. 7% GST) $399.00 $259.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!
UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!

 

  In-Classroom Training Synchronous e-learning
TGS Code TGS-2021010151 TGS-2021005368
Course Support Period 10 Dec 2021 to 9 Dec 2023 31 May 2021 to 30 May 2023

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