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Mobile Apps Marketing

Employ interactive mobile apps as a marketing resource for 'anytime' and 'anywhere' customer acquisition, engagement, loyalty and lead conversion

Module Content

  • Translate mobile apps marketing strategies into mobile apps marketing strategy implementation plans
  • Propose design principles, desired functionalities and user experience parameters for mobile apps
  • Assess and recommend investments in mobile apps development and marketing efforts
  • Recommend appropriate development partners for successful execution of mobile apps
  • Define metrics to measure effectiveness of mobile apps marketing campaigns
  • Make recommendations to improve performance of mobile apps marketing for the organisation

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Prepare a mobile apps marketing strategy to meet business goals.
  • Analyse mobile app design for user interface and user experience
  • Propose an assessment criteria for mobile apps development and marketing efforts.
  • Compare and analyse criteria for mobile app development partners.
  • Measure the effectiveness of mobile apps marketing campaigns and recommend steps to optimize the performance to meet business goals.

Target Participants:

  1. Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
  2. PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
  3. PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
  4. Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

UPCOMING DATES:

TBA

TIME:

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Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $749.00 $749.00
Training Grant $350.00 $490.00
Amount Payable (incl. 7% GST) $399.00 $259.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

 

  In-Classroom Training Synchronous e-learning
TGS Code - TGS-2021005487
Course Support Period - 07 Jun 2021 to 06 Jun 2023

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