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Sponsorship Management

Identify sponsorship requirements and organise activities according to sponsorship and financial parameters. Facilitate acquisition of sponsorship opportunities and timely execution of sponsorship agreements.
 

Module Content

  • Sponsorship management strategies
  • Potential sponsorship opportunities and sources of finance
  • Protocols for sponsor contact
  • Strategies for sponsorship programmes
  • Techniques for sponsorship proposal development
  • Legal and ethical requirements of sponsorship
  • Techniques to measure and evaluate impact of sponsorships

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Understand the concept of sponsorship management.
  2. Suggest sponsorship management strategies for an event.
  3. Generate a list of potential sponsors for an event.
  4. Identify types of sponsorship that may be acquired from potential sponsors.
  5. Develop strategies for a sponsorship programme.
  6. Develop a sponsorship proposal.

Target Participants:

  1. Event, Project, Event Operations Manager/Assistant Manager, Supervisor, Team Lead in organising events
  2. Industry practitioners who have the relevant work experience from other related industry or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE industry
  3. Career switchers with managerial or leadership experience, or individuals in other related industry or sectors wanting to expand their job portfolio or are seeking national certification/qualification

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.

Course Schedule

UPCOMING DATES:

26th March & 27th April 2021

TIME:

9.00am to 6.00pm

TRAINING FORMAT:

Classroom Training

UPCOMING DATES:

28th & 29th April 2021

TIME:

9.00am to 6.00pm

TRAINING FORMAT:

Delivered via synchronous e-learning

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs
SME Sponsored
Full Course Fees (incl. 7% GST) $513.60 $513.60
Training Grant $240.00 $432.00
Amount Payable (incl. 7% GST) $273.60 $81.60

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

 

  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513079 TGS-2019503053
Course Support Period 01 Nov 2020 to 20 Sep 2022 27 May 2019 to 26 May 2023

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