About Us

Our Programmes

Strategies for Winning and Retaining Customers

To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.

Module Content

  • Customer Acquisition and Retention 
    - Understanding customer's behaviour and segmentation for effective targeting
    - Review and improve on existing marketing platform
  • Strategies for Building & Maintaining Customer Relationship
    Implement marketing & sales practices to capture customer lifetime value
    - Interpersonal and communication skills for interaction with customers 
  • Management Skills for Programmes and Budget
    - Understand the return of investment needed to sustain customer acquisition and retention programmes  
    - Evaluate the effectiveness of the programmes and customer response


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Target Participants:

  1. Event, Project, Event Operations Manager/Assistant Manager, Supervisor, Team Lead in organising events
  2. Industry practitioners who have the relevant work experience from other related industry or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE industry
  3. Career switchers with managerial or leadership experience, or individuals in other related industry or sectors wanting to expand their job portfolio or are seeking national certification/qualification

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule


10th & 11th May 2021


9.00am to 6.00pm


Classroom Training


12th & 14th May 2021


9.00am to 6.00pm


Delivered via synchronous e-learning

Total Training Hours: 16.5 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old) / 
Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $802.50 $802.50
Training Grant $247.50 $675.00
Amount Payable (incl. 7% GST) $555.00 $127.50

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513742 TGS-2013500507
Course Support Period 28 Nov 2020 to 31 May 2022 16 Jul 2013 to 03 Sep 2021

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SCCIOB caters to the learning and development needs of a wide variety of corporate staff, including government officials, industry/company leaders & senior managers, working professionals and executives.

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