Idea Generation and Selection

Facilitate brainstorming discussions, encourage idea generation and share opinions so as to evaluate and shortlist new methods, procedures, techniques or systems according to business needs

Module Content

  • Select appropriate approaches to communicate ideas in an effective manner
  • Identify and implement specific ways to encourage responses from communicating parties
  • Substantiate or challenge viewpoints using a logical approach
  • Facilitate discussion to brainstorm and encourage idea generation
  • Integrate differing views and ideas
  • Determine approriate selection criteria
  • Evaluate new methods, procedures, techniques or systems related to idea selection
  • Evaluate and shortlist ideas


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Discover insights to define concepts for ideas to be generated in response to business trends and consumer needs     
  2. Develop process to facilitate, idea generation and selection, and deliver by communicating selected idea tangibly through prototyping and story-telling              
  3. Iterate selected idea to respond and adapt to business trends and consumer needs

Target Participants:

  1. Manager / Assistant Manager, Supervisor, Team Lead, Mid-career switcher
  2. Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the industry.
  3. Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the relevant industry

Medium of Instruction:


Total Training Hours: 16 hours (4 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment.

Course Schedule

Upcoming Dates:




Mode of Delivery:


Upcoming Dates:




Mode of Delivery:


Total Training Hours: 16 hours (4 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs
SME Sponsored
Full Course Fees (incl. GST) $577.80 $577.80
Training Grant $270.00 $378.00
Amount Payable (incl. GST) $307.80 $199.80

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!
UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513117 TGS-2020503374
Course Support Period 01 Nov 2020 to 20 Sep 2022 23 Jan 2020 to 22 Jan 2024

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