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Customer Acquisition and Relationship Management

Trying to understand customer acquisition in any business is probably the biggest challange you can solve. Once you understand how to acquire customers you are able to scale that process and drive real growth.

Instead of focusing on this-or-that marketing campaign, customer acquisition for restaurants focuses on the fundamentals of how food businesses can set-up a repeatable system that attracts and retains customers – particularly online.

Module Content

  • Draw inferences gathered from past performance of customer acquisition programmes
  • Profile target customers’ characteristics based on analysis findings and past customer acquisition programmes
  • Carry out research on customer insights and behaviours to understand new customer profiles
  • Execute customer acquisition programmes
  • Provide recommendations for improvement in customer acquisition programmes
     

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Develop customer acquisition programmes in line with customer acquisition plans
  • Draw inference gathered from past performance to improve the return on investment (ROI)
  • Conduct research to understand customer insights and profile new target customers characteristics
  • Recommend improvement to drive the customer acquisition programmes

Target Participants:

  1. Outlet Manager / Assistant Manager, Executive, Supervisor, managing the daily operations of the food and beverage outlets.
  2. Individuals who have the relevant work experience within the food industry and from other service industries or sectors wanting to enhance their knowledge and skills, expand their job portfolio or are seeking national certification/qualification in the Food Services industry.
  3. Career switchers with supervisory or managerial experience, or individuals in other related industries wanting to join the Food Services industry.
  • Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
  • Able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills WSQ Level 5 WPL (Comprehensive) and WPN. 

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

11th & 12th April 2023

TIME:

9.00 am to 6.00 pm (Tuesday & Wednesday)

Mode of Delivery:

Classroom Learning

UPCOMING DATES:

TBA

TIME:

TBA

Mode of Delivery:

TBA

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 8% GST) $540.00 $540.00
Training Grant $250.00 $350.00
Amount Payable (incl. 8% GST) $290.00 $190.00

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

 

  In-Classroom Training Synchronous e-learning
TGS Code TGS-2022017622  
Course Support Period 20 Dec 2022 to 19 Dec 2024  

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