About Us

Our Programmes

Expanding Your Business in China Through Online Platforms

Part of the China Ready Suite - China’s consumer market poses enormous potential where merchants in Singapore can access and fulfil the needs and wants of the consumers via the internet. The ubiquitous internet has drastically transformed the digital marketing and e-commerce to fulfil the Chinese consumer buying behaviour in recent time.

Module Content

  • Overview of China digital marketing and its impact on consumer behavior
  • Build your own website or online marketplaces
  • Customer outreach and retention through social media
  • Pricing strategies and Legal constraints
  • Payment methods and Order Fulfilment


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentation and individual assessments. The group discussions give participants the opportunities to share their experience while presentation help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

Participants will have an overall understanding of e-commerce and online consumer markets in China, and be familiarised with the functions and operations of major e-commerce and social media platforms.

Participants will also learn basic steps of building and managing an online store, as well as the prevailing digital marketing methods and strategies. Students will be well equipped with practical knowledge and skills before they step into China online market.

Target Participants:

Professionals, Managers, Executives

Medium of Instruction:


Total Training Hours: 8 hours

Min. Chinese Proficiency of Applicant:

C6 Pass for GCE ‘O’ Level

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Certificate of Attendance.

Course Schedule


20th May 2021


9.00am to 6.00pm (Thursday)


Delivered via synchronous e-learning




9.00am to 6.00pm


Delivered via synchronous e-learning

Total Training Hours: 8 hours
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old) /
 PRs (21 & above)
SG Citizens ≥ 40Yrs /
SME Sponsored
Full Course Fees (incl. 7% GST) $481.50 $481.50
Training Grant $112.50 $375.00
Amount Payable (incl. 7% GST) $369.00 $106.50

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!


  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513249 TGS-2020501986
Course Support Period 07 Dec 2020 to 27 Apr 2022 28 Apr 2018 to 27 Apr 2022

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