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Customer Loyalty

Manage customer loyalty and retention programmes within the organisation and train stuff to promote them as well as meeting service challenges.

Module Content

  • Identify viable customer loyalty and retention programmes
  • Conduct checks on popularity of customer loyalty and retention programmes
  • Coordinate resource needs for customer loyalty and retention programmes
  • Conduct checks on customer database to ensure customer information is accurately updated
  • Manage service challenges in the event of non-availability of customer loyalty and retention programmes
  • Conduct training for staff in promoting existing and new customer loyalty and retention programmes

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  1. Recognise the types and key features of successful customer loyalty programmes and identify company’s policies and procedures related to customer loyalty building  
  2. Train staff to promote customer loyalty and retention programmes
  3. Manage customer loyalty and retention programmes to meet goals by conducting checks and co-ordination of resources
  4. Manage service challenges in the event of non-availability of customer loyalty and retention programmes

Target Participants:

  1. Retail Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the daily business activities of retail store
  2. Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry.
  3. Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the retail industry

Medium of Instruction:

English

Total Training Hours: 16 hours (2 days)

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment.

Course Schedule

UPCOMING DATES:

31st May & 1st June 2021

TIME:

9.00am to 6.00pm

TRAINING FORMAT:

Delivered via synchronous e-learning

UPCOMING DATES:

TBA

TIME:

TBA

TRAINING FORMAT:

Delivered via synchronous e-learning

Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement

Course Fees

  Singapore Citizens (21-39 Yrs Old)
& Permanent Residents (21 & above)
SG Citizens ≥ 40Yrs
SME Sponsored
Full Course Fees (incl. 7% GST) $577.80 $577.80
Training Grant $240.00 $486.00
Amount Payable (incl. 7% GST) $337.80 $91.80

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

 

  In-Classroom Training Synchronous e-learning
TGS Code TGS-2020513119 TGS-2020503375
Course Support Period 01 Nov 2020 to 20 Sep 2022 23 Jan 2020 to 22 Jan 2022

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