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Create Customer Experience

Recognise your customers' needs and concerns, display personalised service as well as create value services to delight customers. 1 of 3 required modules for the Tourist Guide Training Programme

Module Content

  1. Recognise Customer's Needs and Concerns
    • Organisational service culture and service values 
    • Organisational practice in greeting customers 
    • Customs and traditions of different cultures
    • Effective communication techniques 
  2. Display Personalised Service
    • Organisational service delivery procedures and policies 
    • Types of customer confidential information 
    • Steps to ensure confidentiality and security of customer database    
  3. Create Value Services to Delight Customer
    • Five levels of customer service 
    • Organisational guidelines for handling problems related to services
    • Organisational Service Promise 

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, presentations and case studies. The group discussions give participants the opportunities to share their experience while the presentations & case studies help the practice and application of concepts and approaches learned through the course.

Learning Outcomes

  • Organisational service culture and service values 
  • Organisational practice in greeting customers 
  • Customs and traditions of different cultures
  • Effective communication techniques
  • Organisational service delivery procedures and policies 
  • Types of customer confidential information 
  • Steps to ensure confidentiality and security of customer database
  • Five levels of customer service 
  • Organisational guidelines for handling problems related to services
  • Organisational Service Promise                                                             

Target Participants:

Learners are assumed to have basic knowledge of tourism industry and organizational product and services.

This module is designed primarily for the training of individuals who aspire to become licensed Tourist Guides (TG).

It may also be relevant for the training of personnel who are required to conduct tour in the course of their work including: - Attraction Host - Concierge - Customer Service Executive - Event Host - Inbound Tour Co-ordinator - Outbound Tour Co-ordinator - Marketing Executive - Passenger Service Executive - Premium Lounge Executive - Sales Executive - Ticketing Agent - Tour Co-ordinator - Visitor Guide/Tour Leader - Tram/Cruise/Bus Driver - Visitor Centre Executive

Medium of Instruction:

English

Total Training Hours: 22 hours 

Participants should ideally also be:

  • Age 21 years or above
  • Medically fit
  • Possess a secondary education (GCE ‘O’ level or equivalent) with the following language proficiency:
    - GCE ‘O’ Level Certificate with a minimum Grade B4 in English; or
    - WSQ WPL Level 6 in English language
  • Basic computer skills

Assessment and Certification

Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment

Course Schedule

UPCOMING DATES:

Please call 63341080 for more information

TIME:

TBC

Mode of Delivery:

Classroom Learning

UPCOMING DATES:

TBC

TIME:

TBC

Mode of Delivery:

Classroom Learning

Total Training Hours: 22 hours
Registration Closing Date: 7 days before course commencement

Course Fees

Category Singapore Citizens & Permanent Residents Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Funding Source SkillsFuture Funding (Baseline) SkillsFuture Mid-Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Course Fees $410.00 $410.00 $410.00
SkillsFuture Funding $205.00 $287.00 $287.00
Total Nett Fee $205.00 $123.00 $123.00
GST (9%) $36.90 $36.90 $36.90
Total Fee Payable to SCCIOB $241.90 $159.90 $159.90

Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.

Course fees can be offset by using your SkillsFuture Credit!

UTAP - Get up to 50% Nett Course Fee support as an NTUC Member!

 

  Classroom & Asynchronous Training
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