Our Programmes
Customer Acquisition and Relationship Management
Trying to understand customer acquisition in any business is probably the biggest challange you can solve. Once you understand how to acquire customers you are able to scale that process and drive real growth.
Instead of focusing on this-or-that marketing campaign, customer acquisition for restaurants focuses on the fundamentals of how food businesses can set-up a repeatable system that attracts and retains customers – particularly online.
Module Content
- Draw inferences gathered from past performance of customer acquisition programmes
- Profile target customers’ characteristics based on analysis findings and past customer acquisition programmes
- Carry out research on customer insights and behaviours to understand new customer profiles
- Execute customer acquisition programmes
- Provide recommendations for improvement in customer acquisition programmes
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Develop customer acquisition programmes in line with customer acquisition plans
- Draw inference gathered from past performance to improve the return on investment (ROI)
- Conduct research to understand customer insights and profile new target customers characteristics
- Recommend improvement to drive the customer acquisition programmes
Target Participants:
- Outlet Manager / Assistant Manager, Executive, Supervisor, managing the daily operations of the food and beverage outlets.
- Individuals who have the relevant work experience within the food industry and from other service industries or sectors wanting to enhance their knowledge and skills, expand their job portfolio or are seeking national certification/qualification in the Food Services industry.
- Career switchers with supervisory or managerial experience, or individuals in other related industries wanting to join the Food Services industry.
- Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
- Able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills WSQ Level 5 WPL (Comprehensive) and WPN.
Medium of Instruction:
English
Total Training Hours: 16 hours (2 days)
Assessment and Certification
Participants who achieve 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
Course Schedule
UPCOMING DATES:
Please call 63341080 for more information
TIME:
TBA
Mode of Delivery:
TBAUPCOMING DATES:
TBA
TIME:
TBA
Mode of Delivery:
TBA
Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| Category | Singapore Citizens & Permanent Residents | Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) |
|---|---|---|---|
| Funding Source | SkillsFuture Funding (Baseline) | SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $500.00 | $500.00 | $500.00 |
| SkillsFuture Funding | $250.00 | $350.00 | $350.00 |
| Total Nett Fee | $250.00 | $150.00 | $150.00 |
| GST (8%) | $40.00 | $40.00 | $40.00 |
| Total Fee Payable to SCCIOB | $290.00 | $190.00 | $190.00 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
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|
| In-Classroom Training | Synchronous e-learning | |
|---|---|---|
| TGS Code | TGS-2022017622 | TGS-2023021555 |
| Course Support Period | 20 Dec 2022 to 19 Dec 2024 | 19 May 2023 to 18 May 2025 |
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