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Retail (E-Commerce (Omni-Channel))

Gain the managerial and supervisory skills to optimise e-commerce operations and sales in a retail environment. (English Only)

Course Content:

Retail (E-Commerce(Omni-Channel)) emphasises on the manager’s ability and discipline to perpetually optimise e-commerce operations through productivity and innovative initiatives, identify business opportunities locally and internationally by analysing online sales data.

Develop digital campaigns and marketing plan over different digital platforms to promote the brand portfolio and maximise the revenues from online sales. More importantly, to oversee the operation of order fulfilment and returns processing as well as business continuity to sustain the e-commerce.

Course Participant Requirements

  • Minimum O or N level and/or with at least 2 years of relevant experience
    • Preferably between 21 and 69 years old,
    • For applicants above 69 years old, he/she has to be
      • Employed in the related industries together with a company recommendation letter.
      • Physically fit enough to manage the job requirements of the industry
  • All course modules must be completed in sequence
  • Course materials for e-learning based classes will be digital only
TGS Code   -  -  
Course Support Period   -    - 

Productivity and Innovation Strategy

Manage systems to evaluate effectiveness of the productivity framework, conduct diagnosis and recommend areas for improvement. (English Only)

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Business Opportunities Development

Identify necessary sources of information, extract applicable information, conduct customer needs analyses and monitor environmental landscapes in order to source viable business options. (English Only)

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Brand Portfolio Management

Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)

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E-Commerce Campaign Management

Develop detailed e-Commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns. (English Only)

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Social Media Marketing

Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)

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Order Fulfilment and Returns Processing

Develop, revise and monitor order fulfilment guidelines to be competitive and in line with industry standards and in accordance to define the customer experience. (English Only)

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Crisis Management

Allocate resources to handle a crisis, identify crisis response and recovery activities to be implemented, document activities and implement return-to-normal procedures and communicate key messages to relevant stakeholders. (English Only)

Date Information

06 Nov 2024 (Wed)
09.00AM

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Language & Culture

A diverse range of courses that incorporate Mandarin both at a business and a personal level...
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Business Studies

Business, management and skill-specific programmes to meet training & development needs of local industries...
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Develop & deepen your skills in order to be ready for the opportunities arising from the Chinese market...
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Upcoming Courses

Upskill. Innovate. Seize new Opportunities. - Advance your career with our upcoming courses at SCCIOB today!...
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Corporate Training

SCCIOB caters to the learning and development needs of a wide variety of corporate staff, including government officials, industry/company leaders & senior managers, working professionals and executives.

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