Build strong and differentiated brand portfolios for success in just 2 days
Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)
KEY LEARNING OUTCOMES
Upon completion of this course, participants will be able to:
- Develop research constructs based on selected target markets.
- Obtain data on performance metrics to measure brand equity effectiveness.
- Create logos, key brand messages, and taglines that resonate with the brand’s identity.
- Develop and execute brand portfolio implementation plans.
- Communicate brand differentiation to key stakeholders.
- Coordinate monthly brand portfolio status reports for management.
WHY CHOOSE THIS COURSE?
- Gain in-depth knowledge of branding strategies and implementation.
- Learn from experienced industry experts.
- Engage in case studies and hands-on presentations.
- Enhance your ability to create and manage successful brand portfolios.
WHO SHOULD ATTEND?
- Brand Managers, Marketing Managers, and Retail Supervisors.
- Team Leads in e-commerce and retail sectors.
- Professionals looking to enhance brand management expertise.
COURSE DETAILS
Duration: 16 Hours
Language: English
Delivery Mode: Synchronous e-learning
Location: Online
Mode of Assessment: Written Assessment
Trainer: Soh Bee Hong Jacqueline | Ng Teow Kwee Alvin
Max. Class Size: 25 pax
Course Schedule: Please contact us for more information.
ENTRY REQUIREMENT
- Be at least 21 years old with a minimum of 2 years of supervisory or leadership experience.
- Proficiency in English
CERTIFICATION
A Certificate of Attendance will be awarded to participants who achieve at least a 75% attendance & pass the assessment test.
Course Fees 课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (Before GST) | $680 | $680 | $680 |
| Training Grant (Up to 70% Funding) | -$340(50%) | -$340(50%) | -$476(70%) |
| Net Amount Payable (Incl. 9% GST) | $401.20 | $401.20 | $265.20 |
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| Brand Portfolio Management (Synchronous e-learning) |
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| Course ID | TGS-2022011642 |
| Training Grant Available Until | 20-02-2026 |