Mastering building Customer-Centric Cultures in Business Events in Just 2 Days
This course is designed for professionals, managers, and executives (PMEs) in or transitioning to the Business Travel, Meetings, Incentives, Conventions & Exhibitions (BTMICE) industry. Learners will gain essential skills to manage stakeholder expectations and promote a customer-centric culture aligned with the organisation’s vision, mission, and values. Through service design tools and performance analysis techniques, participants will be able to lead service teams towards service excellence in venue operations.
两天掌握打造以顾客为中心的商务会展服务文化
本课程专为从事或有意转职至商务旅游、会议、奖励旅游、大型会议与展览（BTMICE）行业的专业人士、经理和高管而设。学员将掌握关键技能，以有效管理相关利益关系人的期望，并推动以顾客为中心的服务文化，确保与组织的愿景、使命与价值观保持一致。通过服务设计工具与绩效分析技巧，参与者将有能力带领服务团队，在场地营运中实现卓越服务。
KEY LEARNING OUTCOMES
课程⽬标
Upon completion of this course, participants will be able to:
- Align team performance with organisational values and customer experience goals
- Use service design tools to support stakeholder satisfaction
- Influence service team standards and identify improvements
- Analyse team performance and implement follow-up actions
通过本课程的学习，学员将：
- 將團隊績效與組織價值觀和客戶體驗目標結合
- 使用服務設計工具來提升利害關係人的滿意度
- 影響服務團隊標準並識別改善點
- 分析團隊績效並實施後續行動
WHY CHOOSE THIS COURSE?
为什么选择本课程？
- Translating vision and mission into service standards
- Customer-centred service strategies
- Service design tools and performance indicators
- Methods for achieving service excellence
- 将愿景和使命转化为服务标准
- 以客户为中心的服务策略
- 服务设计工具和绩效指标
- 实现卓越服务的方法
WHO SHOULD ATTEND?
谁应该参加？
- Event, Project & Venue Operations Managers
- Assistant Managers, Supervisors, Team Leads
- Mid-career switchers into the BTMICE industry
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活动、项目及场地运营经理
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助理经理、主管、团队负责人
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中途转行进入商务、会展及旅游行业的人士
COURSE DETAILS
Duration: 16 Hours
Language: English or Mandarin
Delivery Mode: Synchronous & Asynchronous e-learning
Location: Online
Course Schedule: Please contact us for more information.
课程详情
总时⻓： ：16 ⼩时
语⾔：英文或华⽂
教学模式：同步线上学习
地点：线上
课程安排：请联系我们以获取更多信息。
ENTRY REQUIREMENT
- Aged 21 and above
- Minimum 2 years in a supervisory or leadership position
- Proficient in English (WSQ WPL Level 5) and numeracy
⼊学要求
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年满21岁
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至少拥有2年督导或领导职位的工作经验
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具备英文（WSQ WPL第5级）与基本计算能力
CERTIFICATION
- Participants who successfully complete all assessments will be awarded a Certificate of Completion.
奖励与证书
- 成功完成所有评估的学员将获得课程证书。
Course Fees 课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (before GST) | $480 | $480 | $480 |
| Training Grant (Up to 70% Funding) | -$240 | -$240 | -$336 |
| Net Amount Payable (Incl. 9% GST) | $283.20 | $283.20 | $187.20 |
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| Managing Stakeholder Expectations (Synchronous & Asynchronous e-learning) |
Managing Stakeholder Expectations
(Mandarin) (Classroom & Asynchronous e-learning)
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| Course ID | TGS-2020503884 |
TGS-2021005567
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| Available until | 06-06-2026 | 09-06-2027 |