Transform Consumer Insights into Strategic Design Solutions in just 2 days
This course provides professionals with the knowledge and skills to apply behavioural economics principles to design processes. Participants will uncover insights into consumer behaviour, enabling them to create solutions that influence decision-making effectively. Through case studies, group discussions, and interactive presentations, learners will explore empirical tools, design experiments, and apply theoretical models to address design challenges and enhance consumer experiences.
2天即将消费者洞察转化为战略设计解决⽅案
本课程旨在帮助专业⼈⼠掌握趋势分析技能，为未来制定具有⽬的性和前瞻性的商业策略。参与者将学习如何结合趋势信息与商业数据，解读社会⽂化知识，并评估社会与经济因素之间的相互关系，从⽽制定有效的商业战略。通过实际案例分析、课堂讨论和⼩组活动，学员将深⼊了解趋势分析，预测未来发展，并指导企业制定战略规划。
KEY LEARNING OUTCOMES
课程⽬标
Upon completion of this course, participants will be able to:
- Understand and adapt behavioural economics to typical design challenges.
- Develop models for analysing consumer behaviour through econometric and psychological research.
- Implement strategies to overcome consumer barriers and enhance decision-making.
- Redesign consumer insights processes to improve design outcomes.
- Review and address limitations of behavioural economics in design contexts.
通过本课程的学习，学员将：
- 分析和评估社会和经济对⾏业趋势的影响。
- 使⽤数据收集⽅法预测趋势并预测市场发展。
- 利⽤预测分析制定商业机会战略。
- 回顾并呈现趋势分析洞察以实现组织⽬标。
WHY CHOOSE THIS COURSE?
为什么选择本课程？
- Gain expertise in applying behavioural economics to design challenges.
- Learn to influence consumer behaviour through empirical tools and theoretical models.
- Understand the psychological and economic factors shaping consumer decisions.
- Enhance your ability to create impactful, consumer-driven designs.
- 掌握趋势分析技巧，准确预测⾏业变化。
- 学习解读社会⽂化与经济对趋势的影响。
- 提升基于数据的决策能⼒，制定前瞻性战略。
- 构建符合未来市场和设计发展的战略。
WHO SHOULD ATTEND?
谁应该参加？
- Product Managers, Assistant Managers, and Supervisors leading product development.
- Industry professionals, Career switchers with leadership experience aspiring to join the design industry.
- 产品经理、主管、团队领导，特别是在设计和产品开发领域。
- 设计或相关⾏业的专业⼈⼠，希望提升技能。
- 希望加⼊设计⾏业的职业转型⼈⼠。
COURSE DETAILS
Duration: 16 Hours
Language: English
Delivery Mode: Classroom-based learning with assessment
Location: Classroom
Course Schedule: Please contact us for more information.
课程详情
总时⻓：16 ⼩时
语⾔：华⽂
教学模式：同步线上学习
地点：线上
课程安排：请联系我们以获取更多信息。
ENTRY REQUIREMENT
- Be at least 21 years old with a minimum of 2 years of work experience in team leader or executive positions.
- Proficiency in English
⼊学要求
- 年龄和经验要求：年满 21 岁，并⾄少有 2 年管理或领导岗位⼯作经验。
- 语⾔能⼒要求：华⽂⽔平需达到新加坡 N ⽔准或通过商务汉语考试 BCT(A) 241 分或 BCT(B) 121 分。
CERTIFICATION
- Participants who successfully complete all assessments will be awarded a Certificate of Completion.
奖励与证书
- 成功完成所有评估的学员将获得课程证书。
Course Fees 课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (Incl. 9% GST) | $763.00 | $763.00 | $763.00 |