Our Programmes

Module Content

• Develop plans for social marketing campaign
• Evaluate potential and suitability of social media marketing opportunities
• Monitor outcome of social media marketing to review effectiveness
• Determine the feasibility of using different types of social media platforms
• Evaluate usage of social media and its potential impact on the organisation
• Establish social media marketing objectives

Methodology

Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcomes

1. Propose a social media marketing plan according to their organisational needs
2. Analyse social media platforms and their potential to achieve organisational goals
3. Establish social media policies in alignment with the rules and regulations of social media platforms
4. Examine different social media platforms and tools for optimal efficiency and productivity
5. Measure Social Media Returns on Investment (ROI)